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Adwords
Why AdWords must become a key part of your Marketing Strategy

Why AdWords must become a key part of your Marketing Strategy Let’s look at two alternative advertising approaches: 1. You pay a couple of dollars or less when someone clicks on your ad. This ‘someone’ has typed words into Google that match what you sell and has...

Speed-WordPress-Site
Top 10 Tricks to Improve the Speed of a WordPress Site

WordPress is a great platform used for designing and developing fully-functional websites. It has become one of the most popular CMS’s because of its user-friendly and flexible features. Despite this, WordPress suffers when it comes to site’s speed. Without following the website optimization tips, you...

Google Search Network
What marketers need to know about Google’s changes to search ads

Google recently announced that its search results pages on desktop will no longer show text ads in the right sidebar. What does this mean to marketers? What actually happened? Here is a quick recap of Google’s big announcement: No more text ads on the right side of Google’s...

Why You Should be Advertising Online Rather Than Off
Why You Should be Advertising Online Rather Than Off

One of the great things about the social channels is that most of them have advertising options for your business to make use of and the really valuable thing about using them is the precise targeting they offer. Think back to the last advert your business...

Why Is Responsive Web Design So Important For Your Business?

Why is Responsive Web Design (RWD) so important for your business? It is a simple answer. Accessibility. With the numbers to prove the increase of users stemming from smartphones and tablets, the need for businesses or anyone looking to reach an online audience, must have a...

Why is a Website Important for Your Business

A website is like real estate. It can be a valuable asset or a huge liability - depending on how it is maintained. Many people ask " why small businesses need a website ". In this video, we highlight the importance of websites in business by outlining...

4 Opportunities in the era of Digital, Data and Mobile
4 Opportunities in the era of Digital, Data and Mobile

This post outlines 4 specific areas where, despite the rolling revolution of Digital transformation, opportunity still exists. Broadly speaking they all sit within the arena I am most familiar with, Marketing and Communications. In future posts I will elaborate on the potential business models that could make...

Infographic: Content Marketing Revolution
Infographic: Content Marketing Revolution

Content marketing is growing in importance online. Search engine algorithms have evolved to recognise great content and provide it to consumers, who themselves have come to expect nothing less. Content marketing costs 62% less than traditional marketing, and generates 3 times as many leads, according to...