Digital Marketing

Adwords
Why AdWords must become a key part of your Marketing Strategy

Why AdWords must become a key part of your Marketing Strategy Let’s look at two alternative advertising approaches: 1. You pay a couple of dollars or less when someone clicks on your ad. This ‘someone’ has typed words into Google that match what you sell and has...

Google Search Network
What marketers need to know about Google’s changes to search ads

Google recently announced that its search results pages on desktop will no longer show text ads in the right sidebar. What does this mean to marketers? What actually happened? Here is a quick recap of Google’s big announcement: No more text ads on the right side of Google’s...

Why You Should be Advertising Online Rather Than Off
Why You Should be Advertising Online Rather Than Off

One of the great things about the social channels is that most of them have advertising options for your business to make use of and the really valuable thing about using them is the precise targeting they offer. Think back to the last advert your business...

Infographic: Content Marketing Revolution
Infographic: Content Marketing Revolution

Content marketing is growing in importance online. Search engine algorithms have evolved to recognise great content and provide it to consumers, who themselves have come to expect nothing less. Content marketing costs 62% less than traditional marketing, and generates 3 times as many leads, according to...